Top News Banyan Tree banks on five brand additions to double global footprint by 2025 By TTG Asia / Posted on 3 December, 2021 16:13 Banyan Tree Group is set to double its footprint of 54 properties across 23 countries by 2025 with the introduction of five new brands launching in the next 18 months. As a pioneer of purposeful stewardship and responsible tourism, this expanded global portfolio of 10 unique brands will allow the group to increase its impact in the countries where it operates while taking advantage of post-Covid growth opportunities in purposeful travel. Banyan Tree adds five new brands to portfolio; Homm Bliss Southbeach Patong pictured Through the Banyan Tree Global Foundation, all brands will abide by the proprietary Stay for Good programme, a structured framework that aligns with the United Nations Sustainable Development Goals. Stay for Good embeds core stewardship values in operations and guest experience, promoting community engagement and partnership to drive long-term impact in three core pillars: environment, society, and governance. Throughout 2022, the group will introduce new brands Garrya, Homm and Folio, as well as two new brand extensions of Banyan Tree named Veya, and Escape. These brand additions are responses to trends in travel accelerated by Covid’s impact such as conversion opportunities in resort destinations, emerging second-tier tourism destinations, as well as a greater desire for wellbeing and sustainability-minded travel offerings. This year to-date, Banyan Tree Group has signed 20 hotel management agreements worldwide including in Benin, Mexico, Greece, Saudi Arabia, South Korea, Thailand, China and Vietnam. Four Garrya and two Homm have been signed in Asia, with more in the pipeline. Seven openings are expected in 2021 with the November launch of the first Garrya Huzhou Lucun in China, followed by the debut of Homm Bliss Southbeach Patong and soft-opening of Banyan Tree Veya Phuket in December. Looking ahead, the group will see a total of 19 openings throughout 2022 – comprising three Banyan Tree, one Banyan Tree Escape, three Banyan Tree Veya, six Angsana, three Dhawa, two Garrya and one Homm – across seven countries of the Maldives, Thailand, China, Indonesia, Cambodia, Mozambique and Saudi Arabia – where new flags will be planted in the latter three countries.