In celebration of its 30th anniversary, Banyan Tree Group is evolving its corporate umbrella brand to Banyan Group, which reflects the group’s evolution into a dynamic, multi-brand hospitality powerhouse.
The group currently manages 12 global brands, 75 hotels and resorts, over 60 spas and galleries and 14 branded residences across 22 countries.
Since 2019, Banyan Group has doubled its brand portfolio with properties like Banyan Tree AlUla in Saudi Arabia, Garrya in Kyoto, and Folio in Osaka, Japan; Dhawa in Ho Tram, Vietnam; Homm in Huzhou, China; and Banyan Tree Dubai in the UAE.
2023 also marked a year of strong and steady business performance that has surpassed pre-pandemic levels.
Eddy See, president and CEO of Banyan Group, said: “This brand evolution reflects our portfolio transformation from a single luxury brand to the diverse offering we have today. Almost half of all countries we operate in carry a multi-branded presence, most of them high-growth travel destinations.
“With a keen eye on expansion, we are seizing new opportunities with our distinct brands, designed to meet evolving traveller preferences and needs in these dynamic markets.”
As part of a robust pipeline of properties, the group’s expansion in 2024 will include 19 new properties and residences in Cambodia, China, Japan, South Korea, Vietnam and Mexico.
Some highlights include Cassia and Homm Sokcho in South Korea; two complexes in Suzhou, China – Banyan Tree and Angsana in Shishan, and Banyan Tree and Garrya by Yangcheng Lake – as well as Angsana Tengchong in the Yunnan province of China; and debuting in Vietnam with Angsana Quan Lan in Halong Bay and Garrya Mu Chang Chai. Also, Banyan Tree Veya Valle de Guadalupe will open in Mexico in North America.
This year, Banyan Group will align with United Nations Climate Science-based Targets to develop a comprehensive 2030 Sustainability Roadmap that addresses both environmental and human capital development in line with its founding ethos of Embracing the Environment, Empowering People.
The group will also pioneer a circularity pilot project, reinforcing the brand’s commitment to advance the hospitality industry’s transition to regenerative practices.
In addition, Banyan Group will launch Beyond, a new digital companion that offers a holistic experience across its codified well-being framework, and withBanyan – an experiential members programme that rewards engagement, interactions and actions.
“As Banyan Group celebrates our collective success over the last 30 years, we also recognise that the progress can’t stop here,” said Ren Yung Ho, senior vice president, brand & commercial, Banyan Group.
“The core beliefs and values that have guided Banyan Group to this milestone will continue to underpin our growth strategy as we remain dedicated to being a force for positive change for both people and the planet.”
