Banyan Tree Group’s new Stay For Good programme aims to provide travellers with authentic and immersive experiences that encourage a deeper connection with each destination.
The programme also honours the heritage and traditions while contributing to the local communities.
Travellers can journey to some of the most unique and lesser-known destinations around the world and enjoy a myriad of highlighted experiences – from the thousand-year-old traditions and crafts of Kyoto, Japan, to the colonial architecture and cultural traditions of Puebla, Mexico.
Offering a wide range of curated activities and experiences, guests can explore the bamboo forests of Anji in China, discover the Nyonya heritage of Penang, learn about the minority Muslim community of Krabi in Thailand, or visit one of Bangkok’s oldest neighbourhoods, Talat Noi.
At Buahan, a Banyan Tree Escape, guests will visit the nearby Singaperang Village and follow a local farmer on a tour of his land and indulge in traditional local delicacies handmade by the farmer’s wife; while for Garrya Nijo Castle Kyoto, guests will tour a traditional home with a thatched roof (kayabuki), and try their hand at making one of these roofs under an expert’s guidance.
Adhiyanto Goen, head of communications, Banyan Tree Group, said: “We believe that travel should be about more than just a vacation. It should be an opportunity to explore new perspectives, gain fresh inspiration, and immerse oneself in the culture and heritage of the places we visit. Our Stay For Good programme offers just that – an opportunity to connect with local communities and contribute to the sustenance of their precious heritage.”
The Stay For Good programme will be progressively rolled out to all Banyan Tree Group properties worldwide, including Banyan Tree, Angsana, Cassia, Dhawa, and Garrya.