Greater consumer reliance on technology-driven transactions during the pandemic has encouraged providers of attractions, tours and activities to speed up their digitalisation, resulting in enhanced distribution for businesses and improved purchasing experience for travellers, notes Jon Owen CEO of Go City.
In this episode of TTG Conversations: Five Questions, Owen details the various benefits providers of attractions, tours and activities can enjoy by moving transactions online and via travel apps, shares tips on choosing the right online distributor partner, and discusses how the digitalisation of attractions, tours and activities bookings impacts providers’ relationship with travel agents and customers.
