Top News Singapore Airlines brings wellness on board in new tie-up By TTG Asia / Posted on 13 October, 2021 15:18 Singapore Airlines (SIA) has sealed a partnership with California-based health and wellness retreat Golden Door to bring a new roster of health-focused meals, exercise, and well-being options to passengers on board its flights between Singapore and the US. Golden Door experts including top chefs, nutritionists, and personal trainers have developed a broad range of menus, exercise and stretching programmes, as well as other content designed specifically for SIA customers. SIA enhances customer wellness on non-stop flights between Singapore and US with new Golden Door deal In a statement, SIA said that the partnership will help travellers enjoy improved nutrition, sleep, relaxation and energy levels on board the non-stop flights that can extend to nearly 19 hours. Yeoh Phee Teik, senior vice president customer experience, SIA, said: “Our long-standing commitment to wellness has led to us to work with Golden Door’s highly specialised expertise, and create new options for health-oriented dining, exercise, and strategies for better sleep on long flights. “Now, more than ever, our customers are focused on maximising wellness in every aspect of their lives. This partnership is instrumental in finding practical, effective ways to extend the principles and practice of well-being to air travel.” The first menus and wellness content from the partnership will first be available on flight SQ37, the direct service from Los Angeles to Singapore, in January 2022. The programme will be progressively extended to SIA’s non-stop services from San Francisco, New York, and Seattle to Singapore. SIA’s non-stop services from Los Angeles, New York, and San Francisco have also been designated as vaccinated travel lane flights, allowing eligible customers to enjoy quarantine-free entry into Singapore. The non-stop service between Singapore and Seattle is currently suspended. SIA will launch a seasonal route between Singapore, Vancouver and Seattle from December 2 to February 15.