Intelligence Off-the-beaten-track destinations piquing Thai travellers’ interests By TTG Asia / Posted on 7 September, 2021 14:02 More Thais are travelling to lesser-known destinations, as domestic travel dominated travel agendas amid the pandemic. According to Agoda’s booking data, while Bangkok, Pattaya and Chiang Mai remain the top three most booked domestic destinations in Thailand, there has also been a shift towards more off-the-beaten-track domestic destinations in the year ending June 2021, compared with the previous year. Agoda’s data which dives into Thailand’s 50 most booked destinations saw Khao Lak moving 23 spots to #22 Agoda compared booking data to identify destination trends and found Khao Lak saw the biggest jump, moving 23 spots to #22. Meanwhile, Nakhon Nayok moved up 15 places to #46, while Sukhothai landed at #30, jumping 14 spots. These destinations might not be in the domestic top ten but they signified Thai travellers’ desire to seek new domestic experiences. Additionally, top 20 movers included Nakhon Si Thammarat moving up from #20 to #12, while Koh Chang entered the top 20, skipping up from 23rd to 18th spot. During the past year, when domestic tourism became more popular, Thai travellers got more adventurous in their travels, and this saw new destinations joining the top 50 including Koh Kood (#44), Nakhon Nayok (#46), Lopburi (#49), and Loei (#50). Between June 2020 and 2021, Phuket and Chonburi dropped marginally in the top ten, both slipping one spot. Meanwhile, more off-beat destinations like Kanchanaburi knocked Chiang Rai out the top 10 in 2021. Overall, the top ten destinations continue to be dominated by Thailand’s most popular and well-known holiday beach and coastal destinations including Phuket, Hua Hin, Khao Yai, and Krabi. Conversely, the destinations that saw the sharpest dips in ranking for domestic travel are Koh Phi Phi, Koh Phangan, Koh Tao, Koh Lanta, and Pai, slipping more than ten spots in the ranking.