Travel Technology Hana Tour, Amadeus strengthen partnership to accelerate online retailing By TTG Asia / Posted on 6 September, 2021 13:41 South Korea travel agency Hana Tour is enhancing its online retailing capabilities through a renewal of its partnership with Amadeus to implement solutions from Amadeus Agency Insight as well as NDC. Through data feeds from Amadeus Search Analysis and Amadeus Booking Benchmark, Hana Tour will be able to monitor and forecast demand and trends ahead of its competition to provide personalised content to their customers. Implementing solutions by Amadeus will enable Hana Tour to provide personalised content to its customers NDC will allow Hana Tour to have access to aggregated NDC content from airlines, providing it with a full range of diverse content it can offer to customers. This will give Hana Tour the tools to build tailored services and ancillaries, ultimately driving more value for the traveller. Chang-Ho Ryu, managing director, Hana Tour, said: “This partnership marks a major milestone as we continue to transform our digital capabilities to adapt and lead the charge for the recovery in travel in Korea. NDC as well as data and analytics enable us to personalise travel retailing and help create travel itineraries that are relevant to each traveller.” This new, long-term multi-year distribution agreement will help Hana Tour build a flexible technology infrastructure that will serve it well with personalising travel experiences for its customers.