Ananda in the Himalayas has promoted Mahesh Natarajan to chief operating officer.
In his new role, Natarajan will drive Ananda’s brand, business vision and goals, as well as lead wellness strategy, product development, research and innovation. He will also lead the international expansion of Ananda’s footprint and extend the company’s deep expertise in wellbeing into new brands and strategic developments.
Since 2008, Natarajan has been leading brand, marketing, sales and business development of IHHR Hospitality, the company behind Ananda in the Himalayas.
With over 25 years of experience in brand and marketing, sales and business development, Natarajan has worked in strategy consulting (Accenture), fast-moving consumer goods (Procter & Gamble and Perfetti) and hospitality (Oberoi Hotels & Resorts and Ista Hotels). He also founded and managed a tech-marketing start-up for creating CRM solutions for B2C industries.