TTG Conversations: Innovator Chat with Sarah Mathews, TripAdvisor

The Covid-19 pandemic has upturned the tourism industry, with many businesses scrambling to make sense of new and evolving demands in domestic travel while keeping an eager eye on early signs of recovery.

Recognising the need for clarity and data-driven direction, TripAdvisor launched a slate of live data capabilities and safety search filters to guide the way forward.

Sarah Mathews, its group head of destination marketing APAC, shares that while outdoor and family-friendly adventures are on the rise, the continuously strong demand for urban escapes and dining means that businesses should stay on their toes when providing transparent health and safety information to customers.

In this episode of TTG Conversations: Innovator Chat, Mathews talks about the recent changes to TripAdvisor and what destinations have learned from its new Tourism Sentiment Index.

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