Tourism Malaysia unveils interactive e-brochures as part of digital push

Tourism Malaysia has rolled out five new interactive brochures and travel guides, in a rebranding of the agency’s digital travel brochures.

Dubbed Interactive Digital Brochures, they can be accessed via Tourism Malaysia’s recently-revamped microsite,

Tourism, arts and culture minister Nancy Shukri said that the interactive brochures “gives new life to digital brochures in pdf format, which previously could only be downloaded and printed”.

Initially, five popular Tourism Malaysia digital brochures have been uploaded on the site, namely, Malaysia Travel Guide, Kuala Lumpur the Dazzling Capital City, Langkawi the Jewel of Kedah, Islands and Beaches, and Adventures with Nature. More interactive brochures will be uploaded in time, Nancy said at the launch on April 20.

The all-new digital versions incorporate interactive multimedia elements such as text, audio, graphics, animation and video.

The site is user-friendly and more responsive, thus, making it easier for the public to access the brochure via mobile devices, tablets and laptops. Additionally, the contents of the digital brochures can be easily shared through various apps like Facebook, Twitter, WhatsApp, and even email.

Nancy revealed: “The launch of Interactive Digital Brochures is in line with efforts to intensify the digitisation of tourism to revitalise the tourism industry, as outlined under the National Tourism Policy (DPN) 2020-2030.

“This site utilises Google Maps links to help tourists and tour operators to plan trips, choose suitable accommodations and find out (surrounding) facilities such as petrol stations, restaurants, parking facilities and hospitals.”

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