British Airways appoints Noella Ferns as APAC head of sales

Noella Ferns has been appointed as head of sales, Asia Pacific, by British Airways.

Based in Hong Kong, she will be responsible for all sales and commercial activity for the region, covering mainland China, Japan, Hong Kong, Singapore, Malaysia, Thailand and Australia.

She was previously the airlines executive vice president for Greater China and the Philippines, where she drove the airline’s commercial and external communications strategy in key Chinese markets including Beijing and Shanghai.

In total, Ferns has over 30 years’ experience at British Airways across senior management, sales and airport operations in Sydney, Hong Kong and Beijing.

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