British Airways has selected Amadeus as its technology partner to produce relevant, personalised customer offers to deliver a seamless retailing and servicing experience for its customers.
The partnership will see British Airways and Amadeus collaborate on the design of Nevio’s Offer and Order capabilities, a new portfolio of modular solutions built on open and AI technology, to deliver the airline’s Offer and Order strategic goals.
Built around IATA Offer and Order principles, this totally new, open, modular platform being developed by Amadeus enables the airline to be innovative in its approach to retailing and revenue opportunities and is designed to grow with the airline’s business ambitions.
Nevio’s Offer suite will facilitate more dynamic products and bundles, while Dynamic Offer Pricing is being rolled out to enable real-time contextual pricing options based on marketplace dynamics. A suite of Digital Experience tools will underpin a user-friendly booking experience and streamline servicing, including disruption, on any device or channel.
Colm Lacy, British Airways’ chief commercial officer, said: “Alongside our partners at Amadeus, British Airways will be able to collaborate on the design of the latest technology to enhance our business processes with greater agility, and help us anticipate the needs of modern, digital travellers, providing them with exceptional experiences across their journey.”
“We’ve been working closely with British Airways for more than 20 years and we’re delighted that the airline has once again agreed to be a driver customer to shape the future of the aviation industry,” said Maher Koubaa, executive vice president travel unit and managing director EMEA, Amadeus.
