Veteran tour operator, Sisdivachr Cheewarattanaporn, has been elected as the new president of the Association of Thai Travel Agents (ATTA).
Sisdivachr, who previously served in the position from 2011-2014, had beat Mingkwan Metmowlee, president of ASEAN Tourism Association (ASEANTA), to win the election on Thursday (March 25).
In a speech after his win, Sisdivachr pledged to take urgent action to save Thailand’s tourism industry, with aims of reopening the country to international tourists by 3Q.
To that end, he will work with airlines to launch a digital Covid-19 vaccine passport to lure foreigners back to the country, as well as continue appealing to the government for financial aid to help tour operators impacted by the Covid-19 pandemic.
Additionally, he will work with the private sector to train the tourism workforce, create marketing tools, and develop new products and services for tourists.
Sisdivachr said: “My aim is to save Thailand’s tourism industry and reclaim the country’s position as top tourist destination on the global map.”