For the first time, ITB China 2019 will feature a dedicated Adventure Travel Trade Association (ATTA) pavilion.
The show organiser announced that ATTA has been confirmed as the official adventure travel partner for the upcoming show, taking place May 15-17, 2019 in Shanghai.
The association will make a first appearance at the B2B travel trade show with a dedicated ATTA pavilion supporting its members, international destinations and tour operators in doing business with Chinese buyers.
Established in 1990, ATTA now serves more than 1,000 members in 100 countries worldwide, comprising tour operators, tourism boards, speciality agents and accommodation providers.
ITB China has identified customised and themed travel as overarching trend topic covered in its 2019 edition. Adventure travel will hence be one of the focus topics jointly developed with ATTA, which will also be hosting a dedicated adventure travel session at the ITB China Conference.
In a statement, ITB China organisers said it will help Chinese professional travel buyers discover adventure travel products through more international channels, including recommending them to participate in ATTA’s global events.