Top News Asiana Airlines enhances rewards programme for travellers By TTG Asia / Posted on 19 March, 2021 15:32 Asiana Airlines and Collinson have forged a partnership to significantly enhance and expand how people earn points with the airline’s rewards programme. The partnership will expand the South Korean airline’s existing loyalty programme from a domestic-only focus to one with regional and international reach. Asiana Airlines, Collinson partner to provide travellers an enhanced online rewards platform in five new markets It will allow customers in five new markets – China, Japan, South Korea, the UK and the US – to earn rewards with over 5,000 retail brands when using Collinson’s proprietary technology to shop online. The partnership comes as earn and redeem rewards programmes are recognised as an increasingly critical component of travel and retail brand strategy in light of the ongoing challenges of Covid-19. Todd Handcock, president of Collinson’s Asia Pacific region, said: “Earn platforms, such as the one we’ve created for Asiana Airlines, enable airlines to stay in touch with customers at a time when travel is limited, while providing an additional way to build points and air miles with a range of retailers; which they can put towards a dream holiday once lockdowns lift.” He added that “rewards programmes will continue to be critical to how travel and retail businesses survive this turbulent time and thrive in the future”.