Trip.com Group has signed a five-year MOU with the Argentina Ministry of Tourism and Sports to strengthen tourism exchange between China, Argentina and across Trip.com Group’s networks of users and partners.
Over the next five years, the two parties will collaborate on travel marketing initiatives, products and data, and fully optimise the travel experience for tourists in Argentina. This cooperation project will be launched in stages, based on the tourism industry in different target markets and in line with current tourism policies.
(From left) Trip.com Group’s Edison Chen and Jane Sun sign five-year MOU with Sabino Vaca Narvaja, Argentine Ambassador to China, and Argentine Investment Office’s Leandro Compagnucci to boost tourism to Argentina
Leveraging Trip.com Group’s global network as an international online travel services provider, the partnership aims to drive visitation to Argentina once international travel restrictions have been lifted.
The Argentinian minister of tourism and sports, Matías Lammens, joined the signing ceremony online with his colleagues, the Argentine ambassador to China, Sabino Vaca Narvaja, and the head of the Argentine Investment Office, Leandro Compagnucci who visited Trip.com Group’s headquarters in Shanghai.
They met with Trip.com Group’s CEO Jane Sun and overseas destination marketing and government relations director Edison Chen, to discuss the future cooperation plan and jointly participate in the signing ceremony.
Sun said: “Argentina is renowned worldwide as a beautiful, must-visit destination which welcomed over seven million travellers in 2019. Once international travel resumes, we believe Argentina will be high on the list of destinations for travellers to visit due to its rich culture, breathtaking natural landscapes and incredible people.”
Lammens added: “The tourism industry plays a vital role in the economic recovery of Argentina following the pandemic. At present, the Argentine government is actively creating a secure business environment for tourism to increase the number of international tourists.”
Trip.com Group has signed a five-year MOU with the Argentina Ministry of Tourism and Sports to strengthen tourism exchange between China, Argentina and across Trip.com Group’s networks of users and partners.
Over the next five years, the two parties will collaborate on travel marketing initiatives, products and data, and fully optimise the travel experience for tourists in Argentina. This cooperation project will be launched in stages, based on the tourism industry in different target markets and in line with current tourism policies.
Leveraging Trip.com Group’s global network as an international online travel services provider, the partnership aims to drive visitation to Argentina once international travel restrictions have been lifted.
The Argentinian minister of tourism and sports, Matías Lammens, joined the signing ceremony online with his colleagues, the Argentine ambassador to China, Sabino Vaca Narvaja, and the head of the Argentine Investment Office, Leandro Compagnucci who visited Trip.com Group’s headquarters in Shanghai.
They met with Trip.com Group’s CEO Jane Sun and overseas destination marketing and government relations director Edison Chen, to discuss the future cooperation plan and jointly participate in the signing ceremony.
Sun said: “Argentina is renowned worldwide as a beautiful, must-visit destination which welcomed over seven million travellers in 2019. Once international travel resumes, we believe Argentina will be high on the list of destinations for travellers to visit due to its rich culture, breathtaking natural landscapes and incredible people.”
Lammens added: “The tourism industry plays a vital role in the economic recovery of Argentina following the pandemic. At present, the Argentine government is actively creating a secure business environment for tourism to increase the number of international tourists.”