Host community sentiments: the new tourism X-factor

As the most prominent face of a destination, local population attitudes can shape visitor experience and satisfaction, as well as provide signals of continued support or rejection of future tourism developments.

Olivier Henry-Biabaud: important for destination authorities to understand the roots of tourism-phobia, and address them early

In this fourth article by TTG Asia Media for the PATA Crisis Resource Center, Olivier Henry-Biabaud, CEO of TCI Research, talks about an available tool to measure host community sentiments, and explains why it is critical for destination managers and marketers to have a clear understanding of how their residents regard tourism.

Henry-Biabaud also highlights some outstanding examples of tourism boards that have successfully roped in their local residents in the creation of effective tourism content and messaging.

The new tourism X-factor is now available at the PATA Crisis Resource Center.

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