As the most prominent face of a destination, local population attitudes can shape visitor experience and satisfaction, as well as provide signals of continued support or rejection of future tourism developments.
In this fourth article by TTG Asia Media for the PATA Crisis Resource Center, Olivier Henry-Biabaud, CEO of TCI Research, talks about an available tool to measure host community sentiments, and explains why it is critical for destination managers and marketers to have a clear understanding of how their residents regard tourism.
Henry-Biabaud also highlights some outstanding examples of tourism boards that have successfully roped in their local residents in the creation of effective tourism content and messaging.
The new tourism X-factor is now available at the PATA Crisis Resource Center.
