Tag: Tourism Marketing
Sarawak repositions as entry point to Borneo
Sarawak marked a defining moment in its tourism journey with the unveiling of its refreshed destination identity and new tourism tagline, Sarawak: Gateway to...
Tourism Australia unveils 10-year strategy to lift high-yield visitor spending
Tourism Australia has released its Tourism 2035 strategy, setting out a 10-year plan to strengthen Australia's competitiveness and grow international demand.
The strategy aims to...
Philippines steps up domestic tourism drive amid softer Korean arrivals
The Philippines is launching an aggressive domestic tourism campaign as it seeks to offset continued declines in arrivals from South Korea, its largest source...
Brunei Tourism names global agency for digital content and strategy
Brunei Tourism has appointed ELMNTL as its global agency of record for social media strategy and content production, marking the first time the Sultanate...
Malaysia targets intra-Asia travel as Middle East tensions reshape demand
Amid escalating tensions in the Middle East, Malaysia is positioning itself to capture a surge in intra-regional travel, with industry leaders seeing an opportunity...
Inbound travel to New Zealand to benefit from marketing boost, smoother...
An additional NZ$13.5 million (US$8.1 million) has been allocated to Tourism New Zealand (TNZ) as part of the government’s Tourism Boost package, with money...
Visa moves its Asia-Pacific travel campaign into next phase with airline...
Riding on the success of its #TravelWithVisa initiative in Asia-Pacific, digital payment specialist Visa has elevated the campaign with partnerships with five international airlines...
Attention to travel trends, partnerships crucial for successful tourism marketing
Veteran destination marketers and communicators urge attention to trending travel motivations, partnerships to drive awareness and bookings, and the use of AI to sharpen messaging and reach
Xiaohongshu is most consulted by Chinese travellers, whose travel sentiments are...
Chinese outbound travellers polled by Dragon Trail International (DTI) six weeks before the May Day holiday reveal emerging trends on preferred information and booking...
WebBeds, TAT use the power of videos to spur wanderlust
WebBeds and the Tourism Authority of Thailand (TAT) have created a new series of inspiring videos that highlight new draws in Bangkok with the...
