Early predictions by industry observers that meaningful travel would come into favour as tourism recovers, inspired by reflections on life and responsibility to Mother Nature during the lockdown, are turning out to be a dream that is yet to be entirely fulfilled.
In the third article by TTG Asia Media for the PATA Crisis Resource Center, TTG Asia reporters hear from Asian travel and tourism professionals that domestic travel appetite today is being whetted by self-drive opportunities, accessible destinations, island resorts in particular, and attractive promotions. Desire for meaningful travel to support responsible tourism development has been weaker than predicted.
While sustainable tourism development may take a backseat to economic recovery for some industry stakeholders struggling with the current business fallout, leading travel and tourism organisations urge destinations and suppliers to look ahead and make the effort for a sustainable tourism reset.
Will sustainability really be the new tourism? is now available at the PATA Crisis Resource Center.