PATA, TTGmice decipher state of business events

After years of working relentlessly to emphasise its critical contribution to the national and global economy, the business events industry has finally been presented with the perfect opportunity to drive home its point through the Covid-19 pandemic and resulting disruption of business activities.

At least 260 billion euros worth of contracts were not generated this year as a result of cancelled and postponed exhibitions, according to an UFI study

The Future of Business Events is the second article by TTG Asia Media’s editorial team for the PATA Crisis Resource Center. Drawing observations and insights from leading industry organisations such as UFI, International Congress and Convention Association, and Exhibition and Event Association of Australasia, TTGmice reporters look at what governments and industry stakeholders are doing to sustain the industry as recovery begins slowly but surely, in an online/offline form for the time being.

Although business events are largely disabled today, industry leaders say that the legacy of pre-pandemic gatherings is still working its magic to spin off continued knowledge acquisition, trade possibilities, and wider community support.

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