With safety, hygiene and personalised care taking the front seat in the new normal, budget and mid-range hotel brands may find themselves in a more advantageous position. Horwath HTL’s Robert Hecker, managing director, Pacific Asia, asserts that the segment’s traditionally low-touch approach can now work in hotels’ favour.
In this new episode of TTG Conversations: Five questions video series, Hecker talks about how brands must now pay even closer attention to their messaging and identity, in order to grow confidence in consumers. This is especially pertinent in Asia, where a plethora of family-owned hotels and local brands are scrambling for survival.
