KidZania Kuala Lumpur (KL) has signed an exclusive online travel agent (OTA) partnership with Klook to co-invest in initiatives to enhance and refresh the visitor experience at the indoor children’s theme park as well as curate marketing and promotional activities.
In support of KidZania KL’s mission to provide interactive and inspirational role-playing experiences for kids aged four to 14, Klook will also develop an interactive experience zone that would encourage kids to explore and be inspired by the journey of building a tech start-up.
Shahrul Nizar Ahmad, mayor of Kidzania KL, said: “This partnership allows us to tap into Klook’s current user base in Malaysia, as well as its strengths in the inbound tourism market when international borders reopen.”
He added that more Malaysians are also booking their tickets online to reduce contact, and the company’s partnership with Klook “will result in a better customer experience overall by speeding up the entry process, especially with additional safety measures that we are taking such as temperature checking of every guest.”
Chuan Sheng Soong, general manager for Southeast Asia, Klook, shared that the partnership with KidZania KL will “help drive visitorship to the centre as well as enhance guests’ overall experience through Klook’s suite of merchant solutions”.
He added that both sides will be working together “to refresh and develop tech-centric experiences within the edutainment centre as well as curate marketing campaigns to meet joint business objectives and market needs”.
“Klook is also looking to work closely with government organisations such as Tourism Malaysia and open to teaming up with other industry partners to boost the recovery of the domestic tourism market,” he said.
Tourism Malaysia will lend its support to further promote this partnership via its marketing channels.