DCT Abu Dhabi taps Tripadvisor’s new data platform to power campaign

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is among the early adopters of Tripadvisor’s newly-launched first-party data platform delivering audience targeting, insights, and performance reporting. The tourism board has leveraged the data-intelligence solution dubbed Tripadvisor Navigator for its latest campaign, set to launch year-end.

With the goal of promoting Abu Dhabi as a top destination to the Tripadvisor audience, the co-branded promotion will target high-intent travellers to discover more about the destination and deliver efficient conversions for DCT Abu Dhabi‌.

DCT Abu Dhabi utilises ‌Tripadvisor’s‌ ‌new‌ ‌‌data‌ ‌platform‌ ‌for new campaign‌ ‌to‌ drive‌ traveller inspiration‌ ‌

Tripadvisor Navigator connects an advertiser’s brand, via first-party audience segments, with the platform’s high-value audience. The campaign also incorporates a bespoke insights platform that enables partners like DCT Abu Dhabi‌ to monitor performance in real-time, allowing them access to a market-specific understanding of the way users are engaging with the destination and how it stacks up against competitors.

“As‌ ‌the‌ ‌world‌ gradually ‌reopens‌ ‌following‌ ‌this‌ ‌pandemic,‌ ‌real-time updates and active travel audience insights are more important than ever.‌ ‌The‌ ‌Tripadvisor‌ ‌platform‌ ‌is‌ ‌a‌ ‌powerful‌ ‌demand-driver‌ ‌for‌ ‌our‌ ‌destination‌ ‌and‌‌ ‌a‌ ‌fantastic‌ ‌resource‌ ‌for‌ ‌decision‌-making‌ ‌when‌ ‌it‌ ‌comes‌ ‌to‌ ‌our‌ ‌marketing‌ ‌spend. This is‌ ‌especially the case‌ when it comes to ‌tracking‌ ‌current‌ ‌trends‌ that ‌are‌ ‌changing‌ ‌with‌ ‌a‌ ‌high‌ ‌level‌ ‌of‌ ‌frequency,” ‌said‌ ‌‌Saeed Al Saeed,‌ ‌destination marketing director,‌‌ ‌DCT Abu Dhabi.‌ ‌ ‌

The tourism board has also launched a new range of content in the form of bespoke videos and podcasts designed to engage prospective travellers and inspire travel to the emirate once international travel resumes.

Sponsored Post