Abu Dhabi launches new global winter campaign

Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has introduced its Can’t Wait to Winter global campaign which offers back-to-back events that cater to all interests.

The winter line-up has been curated to suit all travellers, be they culture enthusiasts, sports fans, food connoisseurs, adrenaline seekers, or music lovers.

Abu Dhabi’s latest campaign features celebrities, such as Ranveer Singh from India, pictured

The campaign features Indian superstar Ranveer Singh, Chinese-American actress Liu Yifei, and the Gulf region’s legendary comedic duo Dawood Hussein and Hasan Al Ballam sharing their packed itineraries filled with culture, adventure, relaxation, culinary delights and shopping in Abu Dhabi.

The calendar includes the return of the NBA Abu Dhabi Games, Formula 1 Abu Dhabi Grand Prix, UFC Showdown Week as well as the Hyperound K-Fest music festival, concerts from pop artist Robbie Williams and singer Arijit Singh, and theatrical performances of Hamilton and Disney on Ice.

Thrill seekers can look forward to desert dune bashing, quad biking, and indoor adventure hubs – CLYMB, Circuit X and Adrenark, Snow Abu Dhabi and the newly opened SeaWorld Abu Dhabi.

For those eager to immerse themselves in art and culture, they can visit the Louvre Abu Dhabi, explore Emirati heritage at Qasr Al Hosn and House of Artisans, or discover the spirit of Abu Dhabi at Qasr Al Watan.

For relaxation, travellers can unwind at Saadiyat Beach Club or on one of Abu Dhabi’s many pristine beaches, and participate in sunrise kayaking through the mangroves or head to a private retreat on Nurai Island.

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