Agoda steps up domestic tourism promotions in Japan

Tourist at Arashiyama bamboo forest in Kyoto, Japan.

Agoda has joined the Japan Tourism Agency’s Go To Travel campaign, ensuring Japanese travellers making domestic bookings on its platform can benefit from the subsidy scheme.

Under the programme, travellers can enjoy savings of 35 per cent up to 14,000 yen (US$132) per person per night on accommodation bookings at eligible hotels.

Agoda joins Japan’s Go To Travel programme; launches GoLocal campaign in Japan; tourist at Arashiyama bamboo forest in Kyoto, Japan pictured

In addition, Agoda has also invested in a major international roll-out of its GoLocal campaign, which launches in Japan this month.

The GoLocal campaign, which has signed up thousands of hotel and accommodation partners since its phased launch in mid-June, is designed to stimulate the domestic tourism markets across Asia-Pacific and global markets, by encouraging people to explore more of their own country.

Travellers are incentivised by savings of up to 25 per cent savings to do so, while hotel partners are supported by a multi-channel marketing campaign to help reach potential travellers.

Hiroto Ooka, associate vice president, North Asia, Agoda, said: “As travel restrictions ease, we anticipate the appetite and enthusiasm for the GoLocal campaign in Japan among hotel and accommodation partners, and travellers alike, will be even greater than other markets.

“GoLocal early adopters are significantly outperforming other properties within the domestic travel sector across the region, and so we are confident this GoLocal initiative in Japan will also generate even more bookings.”

Partners signing up to GoLocal are offering up special domestic deals. In return, participating partners will be featured across various Agoda product and marketing touchpoints. These include the exclusive landing site for domestic travel, GoLocal badges to highlight participating properties on Agoda, plus brand and performance marketing activities.

Strategic partnerships with key verticals will highlight and promote partner hotels and properties, further extending the reach of the campaign.

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