Lotte Hotels & Resorts, South Korea’s largest hotel group, has embarked on a long-term partnership with Sabre Corporation to increase its visibility in global markets.
Under the agreement, the luxury hotel chain will be connected to nearly 900,000 travel agents across multiple GDSes and more than 600 online channels across the globe, through the GDS connectivity solution powered by Sabre Hospitality Solutions’ SynXis platform.
Partnering with Sabre will heighten Lotte’s visibility to travellers worldwide, making it easier for travel agents to find content and book hotel stays and ancillaries using the hotel group’s unique private label chain code, LL, on Sabre’s GDS system. Lotte will migrate more than half of its hotels to the SynXis platform, starting from this year.
Frank Trampert, managing director and chief commercial officer, EMEA & APAC, Sabre Hospitality Solutions, said: ”With this announcement, we are empowering a new distribution strategy for Lotte, enabling increased exposure to global markets in line with their far-reaching expansion plans. Additionally, our solutions will enable Lotte to further grow brand awareness in new and existing markets, manage their portfolio revenue, provide future strategy planning opportunities and refine their distribution strategies to support their exciting business goals.”
Lotte has 20 properties in South Korea as well as hotels in the US, Russia, Japan, Vietnam, Myanmar and Uzbekistan, and its latest hotel in Seattle will be its 32nd opening.