Destination NSW kicks off next-stage global recovery campaign

Destination NSW, the government agency that leads the tourism and events industry for Australia’s New South Wales, has rolled out its 213 Ways to Reboot 2020 campaign to reignite global wanderlust for Sydney and other destinations in the state.

The campaign, which is part of the state government’s wider tourism recovery effort, Now’s The Time to Love NSW, depicts an array of diverse and unique experiences across the state that travellers can enjoy in the 213 days that remain in the year 2020.

BridgeClimb Sydney is among the 213 ways to enjoy Australia’s New South Wales

More than 102 state destinations, 131 operators, 37 hotels and other accommodations, 28 national parks, 19 animal encounters and more, are featured in the line-up.

To drive attention to 213 Ways to Reboot 2020 on, Destination NSW will be executing a social media campaign targeted at the international markets of the US, the UK, New Zealand and India.

“We hope that this list of NSW travel experiences encourages global visitors to love NSW once again, and start planning to visit as many of the incredible towns, sights and experiences that the state offers,” said Steve Cox, CEO, Destination NSW.

“Whether it is sailing on Sydney Harbour, hiking through the Blue Mountains, surfing in Byron Bay, diving with marine life on the South Coast, or drinking an award-winning drop from one of our 14 wine regions, people come to NSW from all over the world in search of the awe-inspiring adventures that are available to us right now in NSW.

“Now’s the time to start dreaming and planning to make up for lost time once you are able to visit Sydney and NSW again,” added Cox.

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