JNTO Singapore calls for entries of creative Japan itineraries

Japan National Tourism Organization has initiated The Dream Japan Journey contest exclusively for Singapore travel agents to craft creative and original Japan itineraries, in a bid to keep Japan top-of-mind among local agencies during this travel slump.

Submitted itinerary entries may either be for a group tour package, specialised/customised tour, or FIT plan; and have to revolve around one of the following three travel themes: Family Educational Trip, Luxury Trip, or Insta-worthy Japan, said JNTO in a statement.

JNTO calls for Singapore travel agents to dream up original Japan itineraries

Places such as Hokkaido, Tokyo, Osaka and Kyoto are acceptable, but entries are required to also include other prefectures in their plan, it added.

Itinerary should also include realistic details of travel attractions and accommodations, though an estimated or final price is not necessary.

The best entry will win a pair of return air tickets to Japan, whereas the best entry for each of the three themes will each receive a sponsorship of joint advertisement of up to S$2500 (US$1,760), on the condition that the participant’s company develops the itinerary into an actual travel product.

As well, the best five entries for each theme will walk away with a goodie bag consisting of JNTO branded products.

Agents can submit their itinerary entries in PDF format, alongside their company name, name, designation, contact number, email address and selected theme, to singapore@jnto.go.jp.

Submitted itineraries will be deemed void if the organiser determines that an entry is not original, or already an existing travel product.

Participants are allowed to submit multiple itineraries, on the condition that each entry is an original.

Entries will be judged on the following criteria: technicality (how well the itinerary captures the appeal of Japan), creativity, and originality. Deadline for submission(s) is June 12, 2020, 11.59.

Interested agents can direct queries about this contest to singapore@jnto.go.jp.

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