Agoda has launched EasyCancel which allows participating partner hotels and properties worldwide to offer their guests greater booking flexibility, with the option for free cancellations up to 24 hours before arrival.
This initial phase will apply to all bookings made until June 30, 2020 on the platform.
Agoda unveiled the new product in response to customers’ desire for broader flexible booking solutions.
This differs from Agoda’s Book Now, Pay Later option because hotels, which normally only offer non-refundable options, can also opt in.
Hoteliers who sign on benefit from Agoda’s ability to capture what demand there is currently available, helping improve productivity.
Already, the programme, which launched last month, has seen strong support from hotels across South-east Asia, China, Japan, South Korea, India, the US, and the UK.
Agoda’s vice-president of partner services, Errol Cooke, said: “We want to help all our partners by attracting customers that still want to book a hotel, but are perhaps reluctant to do so because of uncertainty around evolving travel restrictions.”
All participating properties offering the EasyCancel flexible cancellation policy will benefit from onsite merchandising and highly visible Agoda EasyCancel icons.
However, any guest’s booking cancellation received within one day before arrival date will incur the full period charge, while failure to arrive at the hotel or property will be treated as a no-show and no refund will be given, as stipulated within the property policy.