Ongoing bushfires that have ravaged large parts of Australia have greatly affected Sydney Drive Regional, a submarket within a two-hour-drive radius of Greater Sydney, according to STR’s preliminary data.
For the month of December, the submarket showed a 14.7% year-over-year decline in demand (room nights sold) and subsequent double-digit declines in each of the three key performance metrics: occupancy decreased -14.5% to 52.2%, while average daily rate (ADR) fell -18.4% to A$194.74 (US$143.14) and revenue per available room dropped -30.3% to A$101.48.
“Because the physical impact of the bushfires has been predominantly across the Great Dividing Range of New South Wales and Victoria, we’ve not yet seen significant demand decreases in the major city areas of Australia,” said Matthew Burke, STR’s regional manager – Pacific.
“However, these regional locations are popular tourist spots for family holidays in vacation homes, hotels and holiday parks. The post-Christmas period to the end of January is peak season, when so many local businesses rely on the transient tourist trade. Moreover, with road closures through January, we will watch to see the impact more broadly.”
Across New South Wales, results have been mixed. The NSW North Coast submarket, or Northern Rivers region, saw a 7.0% jump in demand and a 5.8% lift in ADR, while the NSW North Coast South submarket (known as the Mid North Coast) saw muted demand growth (+0.4%).
Separately in South Australia, the impact of bushfires on Kangaroo Island has been heavy, including the destruction and significant damage to a number of properties, which will have a direct impact on tourism in the short term, said STR in a statement.