Brunei’s natural wonders beckon tourists

Tourists boating in Ulu Temburong National Park

Brunei’s offerings of nature and adventure are whetting the appetite of agents seeking new destinations for clients.

Heldur Allese, chairman of the board for Fiesta Reisid in Estonia, is looking for new spots in South-east Asia that will appeal to clients who have tired of Thailand, Singapore, Malaysia and Indonesia.

Tourists boating in Ulu Temburong National Park

“Brunei is a good alternative. It is blessed with a lot of natural attractions like forests, and has nice beach areas,” Allese said.

Dubbed the green jewel of Brunei, the Temburong district boasts pristine rainforest teeming with tropical flora and fauna, the protected Peradayan Forest Reserve, Ulu Temburong National Park and Sumbiling Eco Village.

Gay Solidum, business development manager at Travelpeople in the Philippines, said this natural beauty relatively untainted by tourism will appeal to clients. She plans to sell Brunei as a new destination to corporate groups seeking alternatives to traditional South-east Asian hotspots like Thailand.

Solidum said the country’s bounty of nature and adventure offerings makes it ideal for the company’s target market of incentive travellers aged between 25 and 30.

Likewise, Kyaw Pyay Oo, managing director of Asian Tour in Myanmar, said that his company will push Brunei to feed clients’ demand for undiscovered gems, as the country’s outbound market continues to grow exponentially.

“Brunei is a new destination for us. Here, they can see amazing greenery and explore the natural rainforest,” he said.

Also eyeing more outbound traffic to Brunei is Pattanee Sthitirata, managing director of Thailand-based Trail of Asia. She noted: “Brunei is interesting for specific groups. Apart from Muslim groups, it may appeal to groups looking for a nature-based trip.”

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