Amadeus and Air India ink distribution deal

Amadeus and Air India have signed a new distribution agreement that will give travel sellers in and outside of India access to the airline’s full content.

The airline will benefit from “the world’s largest and most diverse travel seller community”, using professional sales technology, underpinned by the Amadeus Travel Platform, said the companies in a joint statement.

Air India and Amadeus sign new distribution agreement

Working with Amadeus will help accelerate Air India’s growth in 2020 and beyond, an important step in the airline’s vision and renewed relationship with Amadeus.

Cyril Tetaz, executive vice president, airlines, Asia Pacific, Amadeus, said: “Amadeus’ simple, open and agile system will allow Air India to innovate, experiment and collaborate to create new products which will add value to customers and create upsell or cross-sell opportunities.”

Air India’s strengthening of partnership ties with Amadeus comes at a time when the airline has decided to discontinue distributing its content through Sabre GDS, after a 20-year relationship.

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