Vietnam Tourism Advisory Board (TAB) has selected London as the location for its first overseas representative office in a move to bring the country’s tourism assets closer to the UK travellers, assist with trip inspiration, and encourage travellers to visit.
The new tourism office is a project of Vietnam National Administration of Tourism (VNAT) and TAB, a private consortium of industry stakeholders supporting the development of tourism in Vietnam. PC Agency, a specialist travel consultancy firm, have been appointed to manage media and trade relations for the UK and Ireland markets.
Vietnam Tourism Advisory Board opened its first overseas tourism office in London in bid to attract more UK travellers to the country; Bai Tu Long Bay pictured
“Opening our first international office in the UK is a significant milestone for Vietnam,” Tran Trong Kien, chairman of TAB said. “The UK will be one of our biggest and most important markets. Travellers love Vietnam’s local food, vibrant cities, great beaches and beautiful landscapes, as well as our unique culture. This office will show a welcoming Vietnam and help more British travellers realise these amazing experiences.”
The news comes on the heels of the debut of a new destination marketing campaign ‘VietnamNOW’, which aims to refresh Vietnam’s image as a travel destination abroad.
With enhanced marketing efforts, Vietnam hopes aims to attract 500,000 British visitors by 2023, up from the current 290,000 travellers from the UK that visit the country yearly.
Vietnam Tourism Advisory Board (TAB) has selected London as the location for its first overseas representative office in a move to bring the country’s tourism assets closer to the UK travellers, assist with trip inspiration, and encourage travellers to visit.
The new tourism office is a project of Vietnam National Administration of Tourism (VNAT) and TAB, a private consortium of industry stakeholders supporting the development of tourism in Vietnam. PC Agency, a specialist travel consultancy firm, have been appointed to manage media and trade relations for the UK and Ireland markets.
“Opening our first international office in the UK is a significant milestone for Vietnam,” Tran Trong Kien, chairman of TAB said. “The UK will be one of our biggest and most important markets. Travellers love Vietnam’s local food, vibrant cities, great beaches and beautiful landscapes, as well as our unique culture. This office will show a welcoming Vietnam and help more British travellers realise these amazing experiences.”
The news comes on the heels of the debut of a new destination marketing campaign ‘VietnamNOW’, which aims to refresh Vietnam’s image as a travel destination abroad.
With enhanced marketing efforts, Vietnam hopes aims to attract 500,000 British visitors by 2023, up from the current 290,000 travellers from the UK that visit the country yearly.