Moscow City Tourism Committee is at ITB Asia 2019 on a unique mission – to raise awareness of climate change through the UN Environment Programme’s #TheLastGame.
#TheLastGame is a global campaign aimed at drawing attention to the devastating effects that climate change is having on the Arctic, and boosting climate action through ice hockey. As part of the campaign, more than 25 friendly matches are being played around the world, with the main game taking place at Russia’s Barneo ice floe on April 20, 2020.
In partnership with #TheLastGame, the Moscow City Tourism Committee and the Singapore Ice Hockey Association played a friendly ice hockey match at The Rink in JCube mall on Tuesday. Viacheslav Fetisov, the first Ambassador of Moscow, UNESCO Champion for Sport, UN Environment Patron for Polar Regions and UNWTO Tourism Ambassador, was joined on ice with other international players as well as Singaporeans who share his passion for saving the planet.
Hockey match aside, the initiative also encompasses a special youth clinic which provides emphasis on hockey skills and best environmental practices for guests to implement climate change.
Commenting on Moscow’s other objective at ITB Asia, Konstantin Akopyan, Moscow City Tourism Committee’s spokesman said the team of 19 exhibitors is “exploring the South-east Asia market which is still very new” and hopes to “dispel stereotypes that (the destination) is unsafe, expensive and not tourist friendly”.