Hyatt writes new Caption for lifestyle brand

Photo Avenir, Radical Galaxy

Hyatt Hotels has rolled out Caption by Hyatt, a new select service lifestyle brand “designed to inspire personal connection” through “comfortable, flexible and communal spaces”.

Caption by Hyatt hotels will be anchored by a distinctive F&B experience that will be a mash-up between café, market and bar. Hotels under this brand will feature all-day drinks and sharable snacks, spaces designed for guests to plug in anywhere, flexible and multi-purpose spaces for lounging and small events, as well as a rotating calendar of DIY and hosted events, from trunk shows to local beer tastings.

Distinctive F&B experiences will anchor hotels under Caption by Hyatt, a new select service lifestyle brand introduced by Hyatt

Hyatt’s vice president of global brands Heather Geisler said: “At Hyatt, we believe in the power of personal connection. By listening to our guests, we know that whether they are traveling alone or with a friend, they are looking to connect with others in an environment that is authentic and approachable.”

“We intend for the Caption by Hyatt brand to be a global growth driver domestically and internationally in dense urban markets, emerging neighbourhoods and high foot traffic areas,” said Jim Chu, global head of development for Hyatt.

“We believe the brand is primed for strong growth as it can flex and adapt to suit the needs of different locations and markets and can offer a more sustainable approach to design and operations.”

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