Malaysia’s much-anticipated integrated destination resort of Desaru Coast officially threw open its doors last week, in a launch ceremony presided by the sultan of Johor, Ibrahim Ibni Almarhum Sultan Iskandar.
Held at the Desaru Coast Conference Centre, the launch was witnessed by the chief minister of Johor, Sahruddin bin Jamal and Ahmad Pardas Senin, chairman of Desaru Development Holdings One (DH1), the master developer of Desaru Coast, as well as other dignitaries.
Roslina Arbak, CEO of DH1, said in a statement: “With the Visit Malaysia 2020 and Visit Johor 2020 campaigns, Desaru Coast is prepared to collaborate and partner with various stakeholders in pursuit of a common goal to provide a well-rounded, end-to-end spectrum of guest experiences. That is Desaru Coast’s commitment to the wider tourism ecosystem.”
In conjunction with the official launch ceremony, Desaru Coast also hosted the inaugural edition of the Ombak Festival (July 5-7). The Ombak Festival will be an annual event with specially curated activities including culture, music and food that highlight homegrown talent and products, and showcase local expertise and creativity.