Sabre integrates OTA content into lodging solution

Sabre's 'industry-first' booking solution is set for launch

Sabre Corporation is releasing a new solution that integrates traditional GDS hotel content alongside content from, Bedsonline, and Expedia Partner Solutions.

Solving for growing buyer demand and content fragmentation, Sabre Content Services for Lodging provides agency and corporate buyers access to more options and a more consistent shopping experience to include the way content is displayed at the room and rate level.

Sabre’s ‘industry-first’ booking solution will include capabilities of Sabre APIs and integrate OTA content

Sabre’s API-driven solution will deliver more efficiency and revenue with increased lodging choice, as well as improved capabilities to better manage preferred content. Travel agencies have full flexibility to choose the aggregator content they would like to access.

“We looked at the pain points and needs of customers on both sides of the network – the ‘demand’ side including TMCs, leisure agencies and corporations and the ‘supply’ side including hoteliers and lodging aggregators. Then we challenged ourselves to see how – given our unique positioning – we could help move the industry forward,” said Traci Mercer, senior vice president of lodging, ground and sea for Sabre Travel Network.

“The solution that we’ve developed to this long-standing and complex challenge will revolutionise the way travel agents shop and book hotel content – making it easier and simpler for them to provide the best experience for travellers.”

The company formed a partner advisory board to get iterative feedback while building out Content Services for Lodging.

The new API capabilities will soon be incorporated across all Sabre points of sale including Sabre Red 360 and GetThere.

Additional API enhancements will be added to Content Services for Lodging into 2020.

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