Asia’s cruise passengers younger than global average

Star Cruise's Pisces in the Hong Kong harbour

As Asia sailed to a record 4.2 million ocean-going cruise passengers in 2018, the region’s cruise passengers are found across the age spectrum, revealed Cruise Lines International Association (CLIA) 2018 Asia Cruise Industry Ocean Source Market Report.

Asian cruise passengers are found across the age spectrum with an estimated average age of 45.4 years, lower than the global average of 47 years. Only three markets show divergence: India, a young 37-year average; Indonesia a 39-year average; and Japan an older 57 years.

“Asian cruise passengers are found across the age spectrum, suggesting different consumer segments interested in a cruise holiday and providing numerous possibilities for industry partners to develop the cruise penetration rate in this region,” noted Katz.

Multiple source cruise markets in Asia registered double-digit growths last year, making Asia is the third largest cruise region after North America and Europe.

While China continues to dominate the passenger share of Asia, cruise passengers from Taiwan and Singapore have been steadily growing in numbers.


“With nine out of 10 Asian cruise travellers choosing to cruise in Asia, it is clear that cruising will keep growing in popularity as more capacity will be deployed to Asia in the next few years,” said Joel Katz, managing director for CLIA Australasia & Asia.

In addition, Asian cruise passengers predominantly sail in Asia with more than 50% (2.2 million) cruising in mainland China, Hong Kong and Taiwan. Almost 40% (1.7 million) cruise in the rest of Asia. Asian cruise passengers also opted for shorter sailings, 89% of whom sail and average of four to six nights, with an average duration of 4.9 days.

Outside of Asia, the Mediterranean, Caribbean/South America, Baltics/Northern Europe, and Alaska were popular choices, in that order.

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