Tourism New Zealand has signed a MoU with China’s Tencent Holdings to promote New Zealand as a high-quality travel destination for the Chinese FIT market.
The collaboration also aims to further develop New Zealand’s tourism industry through extending the country’s marketing outreach efforts to the inbound Chinese market, allowing local merchants to have a deepened understanding of Chinese travellers’ consumption behaviour via WeChat user insights.
Using the company’s expertise in Chinese consumer engagement, Tencent will provide user insights for Tourism New Zealand to widen their grasp of Chinese visitors’ consumption habits and preferences, which will serve as basis for them to develop more impactful marketing strategies.
According to Gregg Wafelbakker, general manager Asia of Tourism New Zealand, the MoU is reflection of the NTO’s effort to grow visitor markets through “diversified, digitalised and innovative partnerships”.
China is New Zealand’s second largest international tourism market, and the number one market in terms of holiday spending.