Vox Group, a leading provider of audio guides, has launched a mobile navigation app designed for self-guided tours.
Positioned as a “personal concierge in your pocket”, the app showcases key points of interest with high-quality audio, text and imagery from local experts and urbanites.
The company says the app does not replace travel agents and tour operators. Vox City Guide is a B2B2C solution for traditional players seeking an add-on product and new ways to offer greater personalisation for travellers.
PopGuide is the B2B version of the app which can be custom branded by business partners and suits the full spectrum of travel sectors from cultural attractions to tour groups.
“We’ve fully mapped out over 20 cities in six different languages, with another 20 due in the second quarter, and its play-back can be set to automatic so, as your guests travel around, they can enjoy commentary on route – by foot, cycle, car or public transport, all without hefty roaming charges” said John Boulding, Vox CMO.
Businesses need to adapt to new demands for personalisation by changing their product mix, and marketing themselves differently, which Vox says can be done with its new mobile solution.
The app will also give them businesses to “rich destination data on customer engagement”, allowing them to better plan for the future.
The product is not new, with a similar app by Israeli startup WishTrip also touting a self-guided solution that brings together different parts of the travel ecosystem.
Apart from raising brand visibility, WishTrip allows tour operators and travel agents to digitise and enhance their offering. Its push notification and live chat tools facilitate a constant flow of communication between tourism suppliers and visitors, for example.
Businesses can also reach different nationalities as the app operates in 14 languages.
In addition, WishTrip says it helps destinations and tour businesses keep visitors safe, with navigation and communication tools warning visitors of potentially dangerous areas.
WishTrip has been on the market for a year, and today features 30,000 trails created by more than 500,000 users in over 80 countries.