Destination NSW has opened a retail store in Shanghai in collaboration with Chinese OTA giant, Ctrip.
“Never before have we opened a retail travel store and we are the first tourism organisation to do this with Ctrip, so this is a major coup,” Destination NSW’s CEO Sandra Chipchase said.
The retail store provides travellers with the chance to speak with a specialised travel agent about NSW as a destination for holidays or business trips, she shared.
The store will also host consumer events throughout the year centred around NSW highlights such as regional food and wine destinations and the Vivid Sydney light festival.
“This new Ctrip initiative is a tangible demonstration of how serious our state is about growing the China market, which is currently worth an incredible A$3.5 billion (US$3.4 billion) to the NSW visitor economy.”
The Ctrip Destination NSW Flagship Store will be located in Shanghai for one year and open from March 2019 until end of February 2020.