BHMA hires its first chief development officer

BHMA Hotels and Resorts has appointed Jens Reichert as the company’s first chief development officer.

He has been tasked with setting up a focused business development team with the goal of growing the company’s portfolio according to BHMA’s global expansion plans of its brands X2, X2 Vibe and Away Resorts.

The industry veteran has more than 30 years of service under his belt, having spent the last decade focusing on domestic and international hotel development. Over the past few years, Reichert has been instrumental in signing more than 50 hotel contracts and possesses extensive knowledge of contract negotiations in various jurisdictions.

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