Thailand-based BHMA Hotels and Resorts has signed an agreement with Travel Prologue, a B2B travel portal solution provider, to deliver live room rates and inventory to offline travel agencies, wholesalers and corporate travel intermediaries.
The deal with Travel Prologue’s Trip Affiliates Network (TA Network) hotel platform solutions will help to increase direct bookings from agents, wholesalers and corporates. The partnership will also increase efficiency and productivity through real-time connectivity and automation of inventory management processes.
“This collaboration with Travel Prologue will improve our partnership with our traditionally offline contractors by allowing them to book directly with real-time room availability of our hotels’ dynamic and static rates,” said Paul Wilson, BHMA’s executive vice president commercial.
Ho Siang Twang, executive director of Travel Prologue, added that the TA Network will also help bring multiple advantages including reduction in distribution costs, increased direct bookings and better inventory management.