Marriott Bonvoy hits the ground running with Westin’s Tokyo Marathon partnership

Westin Hotels and Resort has partnered Tokyo Marathon to offer premier VIP marathon packages as part of its new Marriott Bonvoy loyalty programme.

The partnership is expected to drive home the brand message that it supports guests’ active lifestyles throughout their stays and provides support for guests participating in such marathons.

The partnership is expected to strengthen Westin’s active lifestyle branding

Tokyo Marathon is expected to draw approximately 38,000 runners as well as 14,000 volunteers and an estimated 1.3 million spectators worldwide.

This will kick off ahead of race day at a dedicated Westin Booth at the Tokyo Marathon Expo 2019 event, running from February 28 to March 3, 2019.

The Tokyo Marathon Expo 2019 Westin Booth will feature a pop-up Westin Fitness Center, providing a glimpse of the fitness programmes available at every Westin hotel. At Westin hotels around the world, more than 225 Run Concierges host group runs and encourage runners of all levels to explore their destinations.

On March 2, Westin Wellness Advocate Shiho, a top Japanese model, yoga instructor and media star, will be conducting a pre-marathon warm-up session at the Westin Booth. She will also be giving a brief talk on the “Eat Well” aspect of training for a marathon.

On March 3, race day, a Cheer Zone stationed at the finishing line area will motivate and encourage runners, and Westin Hotels will gift finishers of the 42.192 km marathon course with Westin Heavenly Slippers at the Westin’s Official Partner Booth to help them rest their feet.

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