Wyndham hires new SE Asia director of revenue, sales and marketing

Rosmalia Hardman has been named the new director of revenue, sales and marketing for Wyndham Destinations Asia Pacific’s managed properties across South-east Asia.

From the company’s corporate office in Singapore, Rosmalia will lead a team focusing on building strategic marketing campaigns, strengthening revenue channels and driving sales growth at Wyndham’s collection of properties in South-east Asia.

The Singaporean joins Wyndham with more than 30 years of experience driving revenue improvements and creating cross-sector partnerships in a range of industries including hospitality, business services, property development and education across Asia and the Middle East.

Prior to her appointment, Rosmalia was chief brand and marketing officer at SIS Group of Schools in Indonesia.

Previously, she developed experience in marketing and sales in the hospitality industry through senior executive roles in companies like Starwood Hotels & Resorts, Mandarin Oriental Hotel Group, Melia Hotels, Pan Pacific Hotels and Resorts and Kempinski Hotels.

She also worked as the chief marketing officer at property developer, Lippo Karawaci, where she oversaw the expansion of Aryaduta Hotel Group.

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