Ctrip, Shangri-La deepen partnership to target Chinese travellers

Shangri-La Hotel Singapore

After its recent Klook deal, Shangri-La Hotels and Resorts is announcing another online travel partnership, this time with Ctrip.

The agreement enables Shangri-La Group’s brands – including Shangri-La, Kerry, Hotel Jen and Traders – to be directly connected and promoted on Ctrip’s platform.

Shangri-La Hotel Singapore

For the Hong Kong-based hotel group, the partnership also means “working with (Ctrip’s) robust network of resources to help broaden the distinctive experiences Chinese travellers are increasingly looking for”, said Oliver Bonke, Shangri-La president and COO.

For Ctrip, the alliance is a reflection of the Chinese OTA giant’s effort to provide better hotel services and products to its users which number more than 300 million.

Sponsored Post