Tourism Australia rolls out second-tier of specialist training programme in HK

John Sullivan

Twenty agents have been inducted into the newly-launched Premier Aussie Specialist Program in Hong Kong, one tier up from its basic Aussie Specialist Program.

Membership in the Premier Aussie Specialist category is an acknowledgement of the destination expertise, insider knowledge and strong ties with the Australian travel industry of Aussie Specialist agents. The Premier Aussie Specialist Program also offers professional validation for retail agents selling Australian holidays to consumers.

John O’Sullivan posing with 20 of the newly-inducted agents who are now Premier Aussie Specialists

As part of the membership, Premier Aussie Specialists are invited to attend exclusive travel industry workshops, market updates and training events hosted by Tourism Australia and Australia’s states and territories.

John O’Sullivan, managing director, Tourism Australia said: “The Premier Aussie Specialist Program seeks to recognise the invaluable advocacy that travel advisors, who have been selling Australian holidays for many years, deliver for the destination.”

The programme has recruited more than 1,116 travel agents in Hong Kong.

Arrivals from Hong Kong to Australia grew by 11 per cent for the year (ending in October 2018) to 305,000 visitors, making Hong Kong the 10th largest inbound market for Australia.

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