Hard Rock unveils concept for Hokkaido IR

Hard Rock Japan rendering

The concept for the Hard Rock Japan proposed to open in Tomakomai city, Hokkaido, has been unveiled.

Key elements of the design include monorail access from Chitose International Airport, Hard Rock’s signature guitar-shaped hotel, a Four Seasons Resort, a Hard Rock Live venue, multipurpose Broadway-style theatres, a state-of-the-art wellness centre and about two hectares of retail and dining space.

Hard Rock Japan rendering

The design also features an Ainu village experience, designed to help raise awareness for the local indigenous Ainu people.

Jim Allen, chairman and CEO of Hard Rock International, shared plans to expand on a 12-year relationship with the New York Yankees to bring the NYY Steak concept and New York Yankee experience to the Tomakomai integrated resort.

Hard Rock also intends to bring a Broadway theatre to the Japan resort – along with exclusive rights to their latest debut, King Kong – through a partnership with Nederlander Worldwide Entertainment.

Other partnerships are with HPL Hotel and Resorts in Asia for a Four Seasons hotel, and with NEC for a facial recognition and security services.

In addition, Hard Rock International has plans to have a Music Rock-n-Roll Hall of Fame in the resort to highlight the musical accomplishments of Japanese, Asian and global artists.

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