Former president of The Oberoi Group Kapil Chopra has unveiled his latest hospitality venture, The Postcard Hotel, a luxury brand aimed at leisure travellers seeking accommodation by the sea, mountains or in wildlife-dense areas.
The brand debut was marked by three openings, spread across neighbourhoods in Goa. The Postcard Moira, nestled in one of the four heritage villages of Goa; The Postcard Velha, surrounded by 300 acres of virgin coconut plantations in old Goa; and further south, in keeping with its proposition of taking travellers back in time, The Postcard Cuelim, which houses a 350-year-old chapel.
The brand plans on building and operating 50 hotels in the next five years. In the next 12 to 18 months, The Postcard Hotel will be present in seven more destinations across the country:
• The Postcard, Uttarakhand
• The Postcard on the Arabian Sea, Karnataka
• The Postcard, Dhauladhar Mountain Range
• The Postcard Ravangla, Sikkim
• The Postcard, Darjeeling
• The Postcard, Sundarbans
• The Postcard, Kanha
Each hotel will offer experiences that give a sense of its surroundings. In place of fixed breakfast hours, buffets, and sugary welcome drinks, the new brand says it will offer local experiences, from food, to design, to artisanal welcome cocktails. Guests will also get to decide on check-in and check-out hours as well as experience community and cultural immersions.
Wellness will also be a key part of the experience, with the brand naming Coimbatore-based Purnarnava Ayurveda its Ayurveda partner.
“What I wanted to do with The Postcard Hotel is make luxury hotels for the modern audience but bring back the romance and charm of sun-kissed holidays. We wanted it to be rich in experience but also simple,” Kapil said.