Hotelbeds is making a bigger push into the rapidly expanding ancillary distribution space with its acquisition of HolidayTaxis Group, a UK-based provider of transfer and wider mobility solutions across 150 countries.
Deemed a “strategic fit”, the latest acquisition follows Hotelbeds’ recent rename of its ancillary product line as Beyond the Bed, a business unit involved in the sourcing and distribution of transfers, activities, tickets, theme parks, car hire, travel insurance and specialist tours.
Joan Vilà, executive chairman of Hotelbeds, commented: “In recent years our ancillaries business has grown substantially as the strength of our technology platform and global distribution network has positioned us effectively to take full advantage of the increasing demand for in-destination activities worldwide.”
HolidayTaxis will remain a separate and independent brand from Hotelbeds, but will form part of the Beyond the Bed business unit. The CEO of HolidayTaxis, Ian Coyle, will report to Javier Arévalo, director of Beyond the Bed.
Coyle added that the acquisition would enable HolidayTaxis to share additional ancillary revenue generating solutions with the 60,000 global travel selling partners of Hotelbeds, “many of whom are very hard to reach otherwise”.